WEEK #7

Ken and I talked with Prof. Kurucz about our project yesterday. I noticed a few points we are missing about the product's emotional effects. 

What an e-reader doesn't give you:
I like touching my book's shiny colorful cover.
I like the smell of paper.
Having the book means having the information in my hand and in my home.
It is a pleasure to turn the pages to see what is coming next.. and the next...and the next...
Turning the pages is a physical action. The book is physical itself, with its colors, weight and scent. The words are physical when printed on paper.

An e-book lacks all this physical and emotional experience I mention above. Digital information looks more abstract and easier to lose compared to what a hardcover book has. You can delete the digital information by clicking a few buttons -which is way easier than losing a book.

A product has to provide what people desire to experience; or it has to protect what people care for. Otherwise, you cannot sell it.

Then, what to do?
We have to emphasize some physical reasons to get an e-book. I suggest focusing on 'how an e-book would affect the individual's senses, emotions and social image'.

> Touchable screen:

You want to touch the pages? Okay, you can do it with an e-reader.

Sony e-reader's touch screen feels like paper and does not get stained from fingers. You can also mark pages and highlight text. (This is for the augmented segment)

> Tired of carrying heavy bags?
E-readers are so light that you can event put one in your pocket.


> The latest technology: Be a follower of the newest!

> This will save lots of trees: We cannot stop using papers but can reduce the waste.
Seriously, I think this product can be the most beneficial technology for forests in the near future.

> "You are one of those who care about the environment!"
Visualize yourself reading your e-reader on a public bus...

And admit it: 'Caring about the environment' is TRENDY, like plastic cancer-awareness bracelets, the Remembrance Day poppies, and logos and symbols printed on T-shirts, cars and coffee mugs showing the society that you are socially responsible.